Flipkart

Flipkart is India's largest e-commerce platform, majority-owned by Walmart and competing head-to-head with Amazon in that market.

Its strength is local adaptation: payment methods, delivery to addresses without formal postal structure, and pricing tuned to a market where a large share of orders are small-value.

For sellers, entering requires an Indian business entity and GST registration, so it is not a market that overseas sellers can enter as easily as through a cross-border programme elsewhere.