Tmall

Tmall is Alibaba's marketplace for brand flagship stores, positioned above Taobao as the platform where official presence and authenticity guarantees matter.

Opening a store requires brand documentation, trademark registration and a deposit, which is precisely the point: the entry barrier is what makes Tmall the place consumers go when they want to be certain a product is genuine.

For international brands entering China, Tmall Global allows selling without a Chinese entity, shipping from overseas under cross-border rules.