Hotlist

Hotlist is an influencer marketing agency running creator campaigns on YouTube, TikTok and Instagram across more than forty countries.

Its multi-country reach is the practical value: identifying and contracting creators in markets where you have no local presence is the hard part of influencer marketing, and doing it across many markets at once is harder still.

When evaluating influencer agencies, ask how creators are selected and how performance is measured — audience quality varies enormously and follower counts are a weak indicator.