Ele.me

Ele.me is Alibaba's food delivery platform, operating across Chinese cities in competition with the larger delivery player.

Its integration with Alibaba's ecosystem — Alipay membership, coupons and cross-platform promotions — is where it competes, since delivery logistics themselves are broadly comparable.

For consumers the practical difference between platforms is usually which restaurants are exclusive to one and which promotions are running, rather than the service itself.