Zalo
The default messaging app in Vietnam.
- Free
WhatsApp Business is the official business-facing version of WhatsApp, separate from the personal app. It adds a product catalog, greeting and away messages, quick replies and labels for organizing conversations.
For small teams the free app is enough. Larger operations use the Cloud API, which allows multiple agents on one number, integration with a CRM or helpdesk, and automated template messages — the route most cross-border sellers take for order updates and support.
Note that outbound messaging is regulated: templates must be approved in advance, sending outside a 24-hour customer-initiated window is billed per conversation, and pricing varies by country.
General Social
The default messaging app in Vietnam.
The largest social network by user count worldwide.
Photo and short-video social platform, strong in lifestyle and fashion.
Real-time public conversation platform, fastest for breaking news.
China's main public conversation platform; its trending list drives public discussion.
Lifestyle community built on first-hand reviews, influential in purchase decisions.