Shopee

Shopee is the leading e-commerce platform across Southeast Asia and Taiwan. Founded in 2015 with a mobile-first design, it holds strong share in Indonesia, Vietnam, Thailand, the Philippines and Malaysia.

For sellers, entry barriers are comparatively low, traffic is driven largely by in-app recommendations and campaigns, and the operating rhythm revolves around major sale dates such as 9.9, 11.11 and 12.12. Cross-border shops can ship from mainland China or use overseas warehouses.

Rules, commission rates and logistics options vary considerably between country sites, so choosing markets should follow category fit and local purchasing power rather than blanket expansion.