Plausible

Plausible is a lightweight analytics tool that works without cookies and without collecting personal data, which removes the need for a consent banner in most jurisdictions.

Its script is a fraction of the size of conventional analytics, so it does not measurably slow page loads — a real consideration when page speed affects both ranking and conversion.

It reports fewer dimensions than the large analytics platforms by design: the trade-off is simplicity and compliance in exchange for depth of segmentation.