Baidu Tongji

Baidu Tongji is Baidu's web analytics product, providing traffic, source and behaviour data for sites targeting the Chinese market.

Its particular value is integration with Baidu search and advertising: keyword-level data from Baidu traffic that other analytics tools cannot see.

For a site whose audience is inside China, it also loads reliably where overseas analytics scripts may be slow or blocked — which affects both data completeness and page speed.